Yes on Prop 37: A Farmer's Perspective

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November 6, 2012


Yes on Prop 37: A Farmer's Perspective
by grtv

What do Farmers think about Prop 37 and labeling GMOs? Prop 37 is a ballot measure that will require mandatory labeling on genetically engineered foods. Take an inside look at what a real Farmer thinks about labeling foods. Watch and share the truth today!

Los Angeles' most avant-garde advertising, PR, social marketing, and production executives have come together to form, what they call, a Positive Change Collaborative. This special team of marketers, in collaboration with non-profit group CA Right To Know, is volunteering their time and resources to a cause they're passionate about: Passing Proposition 37, which aims to mandate the labeling of foods containing genetically modified organisms.

The Positive Change Collaborative is made up of leading executives from dw+h, We Are Human, YTM, Kindling, Saeger Media Group, Partos Films, Yessian Music, Music Orange, Eleven Sound, Chemical Effects, Ring of Fire, POP Sound, Man Vs. Tank Productions, RNK Productions, Slim Pictures, Donald Tursman, Carolyn Durkalski, Brand New School and Fourth Wall Post. In just two weeks this group of marketers created a series of PSAs designed to educate California voters on the benefits of GMO labeling.

"Monsanto, Dupont, ConAgra-- these guys have deep pockets and in the last week we've seen exactly how it's affecting voter support of Prop 37," said Lucas Donat, CEO of dw+h and brainchild behind this agency collaboration. "They're spending tens of millions of dollars in media to keep consumers in the dark about what they're eating. And the unfortunate thing is, it's working. It was important for us to form this Positive Change Collaborative where we could use our skills and resources for the greater good of Californian's and do what we can to help pass Prop 37."

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